Corporate Social Responsibility is not Public Relations

Sangeeta Waldron challenges the conventional view of Corporate Social Responsibility (CSR), asserting that it must be an authentic core business practice, not merely a public relations tactic. This book provides a clear framework for integrating genuine social responsibility to foster lasting trust and maximize long-term business performance.
Why You Should Read?
Learn to implement authentic CSR strategies for true business impact.
Understand the precise and ethical role of Public Relations within CSR initiatives.
Gain actionable insights from global business leaders and established companies like Tata, Dabur, and ITC.
Build and sustain consumer and employee trust in today's value-driven market.