Noise

In
Noise: A Flaw in Human Judgment
, Nobel laureate Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein illuminate the concept of "noise"—the unseen variability and inconsistency in human judgment—and its pervasive, often detrimental, effects on decision-making across diverse fields. The book reveals how this cognitive phenomenon leads to significant errors and inefficiencies, urging a reevaluation of our decision processes.
Why You Should Read?
Understand how unexpected inconsistencies in judgments can lead to errors and inefficiencies.
Discover practical strategies and interventions to identify and mitigate "noise" in individual and organizational decision processes.
Gain crucial insights from leading thinkers in psychology, behavioral economics, and public policy on improving decision quality.